Fish lures are not one and the same, depending on the fish you target a lure will be effective   if it attracts enough of the fishes attention, the lure is heavy and enough to handle the captive's weight and will it be enough to a feisty customer.
We'll start with Bass Lures, so far these are pretty much common game fish and just the right practice for starters. When you get to a bait shop you'll see all kinds of lures of all colors, shapes and sizes, you'll also notice the materials used which is more for function than for looks.
Hard Baits
These are made of hard material shaped molded and modern photo printed to resemble live bait fish. Hard baits can be a crank bait, floating lure, diving lure or top water poppers- the names suggest the weights and position in the water differ. The weight makes it stationery and stays on top or sink in the water.
Spinner Baits
Have also real-life look but these lures resemble swimming fish with rubber skirting and thread that “dance” in the water. The name spinner comes from the spinners this lure comes with. The logic of a Spinner bait is to cause disturbance at the surface of the water to make it appear to the bass that a “wounded” fish is just asking to be gulped down. This works all the time, the Bass just can't resist a free meal.
Soft Baits
Soft baits resemble all the soft baits we used to dig up or capture: fish, frogs, newts, salamanders and worms. These are by far the most cheap bait you can get and they can be bought in bulk or sets. Best for hook or jig for deep water fishing.
For any Fisherman junkie, lures of all kinds and colors are just like the bags of marbles boys keep, our tackle box just can't have enough of them.